The Kano model is a theory of product development and customer satisfaction. It was developed by Japanese researcher Noriaki Kano in the 1980s. The model helps businesses understand and prioritize which features of their product or service will most effectively satisfy and delight customers.
The Kano model categorizes product features into three groups:
Must-have or basic features
The must-have features are the basic features that customers expect a product or service to have to meet their minimum requirements. If these basic features are not present, customers will be dissatisfied. For example, a smartphone must have a functioning touchscreen and the ability to make phone calls.
Performance features are features that are important to customers and can increase customer satisfaction, but their absence won’t necessarily lead to dissatisfaction. For example, a smartphone that has a long battery life or a high-quality camera.
Delight features are unexpected features that can create a positive emotional response from customers. These features can set a product or service apart from competitors and can create loyal customers. For example, a smartphone that has a built-in projector or has a unique design.
In summary, the Kano model helps businesses to understand what features of their product or service are most important to customers and how to prioritize their development efforts. By focusing on delight features, businesses can create a unique selling point and increase customer loyalty.
Gökrem Tekir graduated from Anadolu University in 1997 as an Industrial Engineer.
He worked as a project engineer in different companies in the production and service sector. He earned the PMP Certificate in 2004.
After receiving the PMP Certificate, he continued his career as a Project Management Trainer and Consultant.
Among the trainings he gave, there are topics such as Fundamentals of Project Management, Agile Project Management, Scrum Approach, Project Planning and Follow-up with Microsoft Project, PMP Exam Preparation.
The consultancy services offered by Gökrem Tekir are the Establishment and Integration of Project Management Offices, Microsoft Project Server and Sharepoint Integration, Development of Enterprise-Specific Project Management Methods, Planning and Reporting of Projects Between Buyer and Sellers, Creation and Follow-up of Project Plans of Institutions, Projects of Employees. It is listed as Adapting to Management Methods.
Gökrem Tekir is the author of the first Turkish-language Project Management book in 2006. In 2017, a much more comprehensive work titled "Our Life is the Project - Project Manager's Handbook" was also published.
Gökrem Tekir continues to share information on social networks such as Youtube, Linkedin, Twitter and Instagram in order to spread his knowledge on project management.
Gökrem Tekir continues his training and consultancy services within the body of Istanbul Kurumsal Gelisim Ltd. company.
Tüm gönderileri Gökrem TEKİR, PMP ile görüntüle